Job Description

Job Description

Job Description

Description:

• Deliver internal media communication for firm – create written copy
• Create PPT templates and presentations for internal and external use that are on brand
• Provide tech support at Summits
• Create Loom videos for firm
• Edit videos for media use
• Share Page Port videos for firm use
• Act as liaison between marketing and compliance for all items
• Provide resources to internal affiliated groups – GWP, Monger, Stepp, etc.
• Help with event planning for Summits and events
• Plan, create, and manage multi-channel campaigns across platforms including SEO, SEM, email marketing, social media, and content marketing
• Collaborate with internal teams and external partners to produce high-quality content, including blog posts, whitepapers, case studies, and videos
• Maintain and optimize website content to ensure alignment with brand voice and messaging
• Manage and grow social media channels by curating engaging and compliant content
• Monitor and analyze social performance, adjusting strategies to maximize ROI
• Monitor KPIs and provide detailed performance reports for campaigns and initiatives
• Utilize analytics tools to assess campaign effectiveness and identify areas for improvement
• Ensure all digital marketing efforts comply with industry regulations and company policies
• Maintain consistent brand messaging across all digital channels
• Implement lead generation strategies, including paid advertising, webinars, and gated content
• Manage email marketing campaigns to nurture leads through the sales funnel
• Work on print marketing items as needed for flyers, brochures, magazines, etc.
• Partner with 3rd party Digital Marketing partners to come up with strategy and execute marketing plan
• Respond to phone calls, texts, and e-mails in a timely fashion
• Follow and adhere to Company policies, procedures, and guidelines
• Willing to learn the industry and help us maintain and grow our marketplace position
• Attend business meetings and trainings as required
• Perform other administrative tasks and special projects as assigned

• Bachelor’s degree (B.A.) from four-year college or university, and/or Associate’s degree required
• 3+ years of experience in digital marketing, preferably within financial or legal services required
• Proven expertise in SEO, SEM, PPC, and social media advertising required
• Experience with tools like Google Analytics, Google Ads, HubSpot, and other marketing platforms required
• Strong content creation and copywriting skills tailored to professional services required
• Knowledge of compliance requirements for marketing in financial and legal industries preferred
• Ability to analyze data and translate insights into actionable strategies required
• Previous proven experience in creating content and managing social media accounts
• Previous experience with Adobe Suite and excited about learning the ins and outs of programs like Photoshop, Canva, and Lightroom required
• Strong working knowledge of MS Office including Word, Excel, Outlook, PowerPoint, and Teams required

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