Digital Media Specialist Job at Faithward Resources, Lancaster, PA

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  • Faithward Resources
  • Lancaster, PA

Job Description

Job Description

Job Description

Description:

  • Deliver internal media communication for firm – create written copy
  • Create PPT templates and presentations for internal and external use that are on brand
  • Provide tech support at Summits
  • Create Loom videos for firm
  • Edit videos for media use
  • Share Page Port videos for firm use
  • Act as liaison between marketing and compliance for all items
  • Provide resources to internal affiliated groups – GWP, Monger, Stepp, etc.
  • Help with event planning for Summits and events
  • Plan, create, and manage multi-channel campaigns across platforms including SEO, SEM, email marketing, social media, and content marketing
  • Collaborate with internal teams and external partners to produce high-quality content, including blog posts, whitepapers, case studies, and videos
  • Maintain and optimize website content to ensure alignment with brand voice and messaging
  • Manage and grow social media channels by curating engaging and compliant content
  • Monitor and analyze social performance, adjusting strategies to maximize ROI
  • Monitor KPIs and provide detailed performance reports for campaigns and initiatives
  • Utilize analytics tools to assess campaign effectiveness and identify areas for improvement
  • Ensure all digital marketing efforts comply with industry regulations and company policies
  • Maintain consistent brand messaging across all digital channels
  • Implement lead generation strategies, including paid advertising, webinars, and gated content
  • Manage email marketing campaigns to nurture leads through the sales funnel
  • Work on print marketing items as needed for flyers, brochures, magazines, etc.
  • Partner with 3rd party Digital Marketing partners to come up with strategy and execute marketing plan
  • Respond to phone calls, texts, and e-mails in a timely fashion
  • Follow and adhere to Company policies, procedures, and guidelines
  • Willing to learn the industry and help us maintain and grow our marketplace position
  • Attend business meetings and trainings as required
  • Perform other administrative tasks and special projects as assigned
Requirements:

  • Bachelor’s degree (B.A.) from four-year college or university, and/or Associate’s degree required
  • 3+ years of experience in digital marketing, preferably within financial or legal services required
  • Proven expertise in SEO, SEM, PPC, and social media advertising required
  • Experience with tools like Google Analytics, Google Ads, HubSpot, and other marketing platforms required
  • Strong content creation and copywriting skills tailored to professional services required
  • Knowledge of compliance requirements for marketing in financial and legal industries preferred
  • Ability to analyze data and translate insights into actionable strategies required
  • Previous proven experience in creating content and managing social media accounts
  • Previous experience with Adobe Suite and excited about learning the ins and outs of programs like Photoshop, Canva, and Lightroom required
  • Strong working knowledge of MS Office including Word, Excel, Outlook, PowerPoint, and Teams required

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