Business Analyst - Marketing Technology 4826 Job at Tier4 Group, Milwaukee, WI

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  • Tier4 Group
  • Milwaukee, WI

Job Description

Job Description

Title: Business Analyst - Marketing Technology

Location: Milwaukee, WI

Type: Hybrid (3 days onsite per week)

Duration: 12 months

Perks: Benefits, free daily lunch when onsite

Job Description:

Seeking a Business Analyst to support marketing campaign initiatives. This role will partner with product managers, engineers, designers, and subject matter experts in an Agile-Scrum environment to deliver technology solutions that drive business outcomes.

Key Responsibilities

  • Business Analysis & Expertise: Conduct current state, future state, and gap analysis across multiple processes and domains.
  • Requirements Gathering: Lead requirements sessions for complex initiatives; document business requirements and author user stories/features.
  • Testing & Validation: Coordinate business test planning and execution; ensure sign-off for medium to large efforts.
  • Leadership & Collaboration: Mentor other analysts, provide guidance on best practices, and act as a key liaison between business and technology teams.
  • Project Management: Apply advanced project management skills to lead and complete work streams effectively.

Must-Have Skills

  • Agile-Scrum methodology experience
  • Proficiency with Atlassian JIRA
  • Business Requirements Documentation (BRD)
  • Strong communication and stakeholder management skills

Nice-to-Have Skills

  • Process flow documentation
  • Salesforce Marketing Cloud experience
  • Technical acumen and ability to translate technical business requirements

Qualifications

  • Bachelor’s degree
  • 4–5 years of prior experience in business analysis
  • Deep familiarity with Agile/Scrum development environments
  • Ability to solve complex problems and provide strategic insights

Tools & Technologies

  • Atlassian JIRA
  • Adobe Analytics
  • Microsoft Power BI
  • SQL (Intermediate)

Job Tags

3 days per week,

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